Showcasing our video

Today we showcased our video to the rest of our media class. We received helpful feedback from our peers to help us improve our work. the feedback we received was as we expected and a little more, when we showcased our production we hadn't finished it completely, so the obvious main point expressed to us was to complete the production which was clear to us anyway. We was also told to improve the editing in certain parts of the film to make them more sharp.
When we created the story line we got so carried away with the concept of 3 girls dating the same girl we forgot about the ending, so originally we  didn't have a narrative arch. This meant we had to return to filming and capture some footage to create a narrative arch. This was not a problem because we had the room and the facilities to do so on the school field without having to go back to London.
The feedback we received overall was extremely helpful and we was able to go back and amend the problems that were mentioned.

Costumes...

Costume and star image plays an extremely important role in an artists success. The way they dress, perform, act and market themselves creates their success. The genre we was interested in was indie/alternative, because of this I decided to raid my wardrobe and the internet to gain inspiration. It wasn't to hard for me however to find outfits, I generally dress different from the social trends and tend to deviate myself from society in order to make a statement. I thought it would be a good idea to  think about my costumes, and the way and reason I like dressing how I do.

In this particular video the situation is 3 girls dating the same boy, it would be silly for us all to dress similar. So I thought if I was to dress slightly edgy and experiment it would help create my character, I will be deviating from the trends the other girls are following which will make me stand out. However this can be said about all of us....

Here are my costume choices...

Photo's from the shoot...

Alongside our filming day's we thought it would be beneficial to capture some of our work in still images, by doing this we have given ourselves the ability to reference back to our work with the aid of another piece of equipment rather than simply relying on the moving images we filmed. These images also help us show our filming methods and how we worked together with the camera and the location to create our music video.

Here is a image that shows some of the equipment we used to ensure that our film was steady and consistent in distance from the camera and the performers. These are all things that make our shoot slightly more professional.


We ensured that we got footage from a range of different angles and heights to make the best video possible. WIth the knowledge we have of music videos we asa group are aware that the best video's incorporate a variety of angles, heights and view points into the project and in order to be a strong competitor we had to do the same.

Our storyline...

Group: Danielle, Lucie, Maddie, Jack

Record Label: JMDL

Genre Choice: Indie

Artist Choice: VV Brown

Song Chosen: Shark in the water

Story Line...

Having listened to our chosen song numerous times we have gathered our ideas on the lyrics, the main theme and message of VV Browns version. We decided  that our story line will follow the relationship between a boy and his girlfriend, along with the females he has an affair with. This is very close to the story behind the original version. As this was a personal story from V.V Brown we decided to keep close to it. The song 'Shark in the Water' is a metaphorical record about anxiety and Brown's own experience in life.

Star Image

Ellie Goulding is a solo artist who grew up in a small town near Hereford, England. She has been writing her own songs since she was 14 and rose to fame after winning the Critics' Choice award at the 2010 BRIT Awards. She released her first extended play An Introduction to Ellie Goulding, followed by her debut full-length studio album, Lights, in 2010 and has recently signed with Polydor Records. 


Ellie reaches out to her audience via intimate gigs, updates via her own official website, facebook and twitter this allows her to have a more personal relationship with her fans which gains loyalty and encourages the build up of a bigger fan base. From her website fans are able to view her videos, news, gallery, tour dates and stores and she encourages her fan base to download current singles for free. Her singles and albums are also available to buy in stores and online such as HMV and amazon and are available to download on Itunes & Spotify. 

Official website: www.elliegoulding.com
MySpace: www.myspace.com/elliegoulding
Facebook: www.facebook.com/elliegoulding
YouTube channel: elliegoulding
Twitter: www.twitter.com/elliegoulding

Music Video mood board

During our planning we thought it would be a good idea to watch several music videos within a similar genre as the song we have chosen to recreate. When we done this we decided to create a mood board gathering a selection of our favourite shots  and images that other artists have used.
When doing this we found that the majority of the artists within this genre adopt the convention of home videos as a major concept of the video, they also tend to stick to strict colour scheme of blacks, whites and greens with a lot of natural daylight.
By using hand held video cameras it personalizes the video creating a connection between the artist and the audience.

We have been influenced in our ideas hugely through watching these and have decided to adopt the convention of hand held cameras and 'natural' shots opposed to completely structured images throughout the video.  We feel this will be more enjoyable and just as effective as it is already well established within the genre we are interested in.

Overall by doing this mood board we have gained a wider knowledge of what is expected for a typical indie genre and have began thinking of how to portray this genre within our music video.

PRELIM AIMS:

When we decided to create our music video we thought it would be a good idea to practice and gather all our knowledge into a small project to improve our ability to produce a moving image. When filming our real video we have to ensure we complete a video of high standards, in order to do this we have to identify what makes a good music video and what makes a bad video. We hope to have achieved the ability to do this by creating a prelim.
A main concept that needs to be practiced before we do any filming is lip syncing, in order to  have a piece of work that is of a high standard timing is crucial.  We done this by choosing a song and practicing random shots, long, mid and close up. doing this we enhance the professionalism of the video which will in turn improve our grades .
As well as ensuring timing in synchronised we have to make sure that edits fit within the tune and story of the video. We practised this throughout our prelim experimenting with different types of edits and as a group we feel strong enough in this area to produce a successful product

JMDL records...

This production company is run and managed by, Jack Hutchins, Madeleine Ward, Danielle Noah and Lucy Norman.

We are a brand new up and coming record company that it based in Chigwell, Essex. We consist of four very talented and vibrant individuals who want excell in the music industry. We currently have signed two artists, 'Reuben Jay' and 'Chloe Shaw'. They fit the Alternative Rock, Folk, Indie genre. They have both released a single that is currently available to buy in stores now and have a large teenage following.
We are currently creating a video for one of our newest band, using a song previously produced by VV Brown, 'Shark In The Water'.

By doing this we hope to improve our ability to create a product that would be successful in the category it falls and appeal to a wide audience.