During our planning we thought it would be a good idea to watch several music videos within a similar genre as the song we have chosen to recreate. When we done this we decided to create a mood board gathering a selection of our favourite shots and images that other artists have used.
When doing this we found that the majority of the artists within this genre adopt the convention of home videos as a major concept of the video, they also tend to stick to strict colour scheme of blacks, whites and greens with a lot of natural daylight.
By using hand held video cameras it personalizes the video creating a connection between the artist and the audience.
We have been influenced in our ideas hugely through watching these and have decided to adopt the convention of hand held cameras and 'natural' shots opposed to completely structured images throughout the video. We feel this will be more enjoyable and just as effective as it is already well established within the genre we are interested in.
Overall by doing this mood board we have gained a wider knowledge of what is expected for a typical indie genre and have began thinking of how to portray this genre within our music video.
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