Advertising

As we are making a music video for our recently signed band 'Canute', we need to think of ways of advertising to the public. We need to think of our target audience, who would buy their music, listen to it and watch their video. We believe the main target audience would be both males and females aged 16-21, very interested in fashion and music.
We would create t.v adverts advertising our debut album which would be played on music channels such as MTV, VH1, The Box, VIVA, 4music and Kiss etc. They would be played at certain times throughout the day, not so much early in the morning, but late at night from about 8pm onwards and also around lunchtime. This is because the majority of our audience would probably be students so would be around to hear the adverts at these times. We would also have them aired on the radio (similar stations as just mentioned) all throughout the day. I would create posters that could be shown in train station across London, stations such as Elephant and Castle, Oxford Circus, Camden Town, Shepherd's Bush etc and bus stops all across these areas and more as these are some of the places our audience would be interested in.
Our band would also have their own website, MySpace page and Facebook page etc where fans would be able to view their music videos for free, download tracks for free, view band photos, band blogs and talk to other fans via message boards and chats. Fans would also be able to sign up to the band's mailing list where they would receive information on tour dates, CD signings etc.
We will be allowing fans to download Canute's debute single 'Shark in the Water' for free directly from their website. This will encourage people to not only listen to their music and pass it onto friends but to also remember that Canute think of their fans. They are very important to the group and want to relate to them in every way they can.